5 Mistakes Employers Make When Posting Jobs Online
By Pushpa Pradhan
In today's digital world, posting jobs online is a great way to find good employees. Websites like Seek, Indeed, Job4Online, and Jora have made it easier to reach many job seekers. However, despite how simple it is to post a job, many employers still struggle to find the right candidates because they make critical mistakes when posting jobs online.
A job posting is not just a list of qualifications; it’s a strategic communication tool. By avoiding common mistakes, you can significantly improve candidate quality, reduce time-to-hire, and enhance your employer brand.
In this blog, we’ll uncover five common mistakes employers make when posting jobs online, why these mistakes don’t work, and what you can do instead.
1. Writing Generic Job Descriptions
Why This Doesn’t Work
A job ad should clearly outline the role, key responsibilities, and what the company offers. Sometimes, employers use vague phrases like “dynamic team player” without explaining the actual duties. This lack of clarity makes it difficult for job seekers to understand the role, discouraging qualified candidates from applying. Worse, it may attract unsuitable applicants, wasting time for both parties.
Example:
We are seeking a Marketing Coordinator with 2+ years of experience in social media strategy, content creation, and SEO. Must know Canva, Hootsuite, and Google Analytics.
What to Do Instead:
- Be specific about the role, duties, and expectations.
- Clearly list essential skills, experience, and qualifications.
- Avoid industry jargon unless it’s commonly understood in your field.